For the first episode of Meet the Makers podcast, I had the honor of interviewing Alyssa Mc Gary. Alyssa, well-known as @alyssaya on Instagram, is the owner of Hiptipico, an ethical fashion brand based in Guatemala, empowering indigenous artisans.
Over the past 10 years she has lived and worked in Guatemala alongside indigenous artisans and storytelling about her personal experiences. She quickly learned how to harness the power of social media in order to reach a conscious audience. Today in more than her own brand, she manages Instagram accounts for various clients all with 25k+ engaged followers.
I had been especially touched by her authenticity and dedication in helping communities that are facing poverty.
During our conversation Alyssa will: 1/ Introduce herself and speak about her background, 2/ Introduce the brand she created, Hiptipico 3/ Give recommendation for people who want to work with indigenous people 4/ Speak about this beautiful country that is Guatemala 5/ Share her experience on social media.
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Founder and Artistic Director